Italian fishery MareVivo now Friend of the Sea

MarevivoThe Italian company MareVivo, fishing in the Mediterranean Sea (FAO Area 37), positively concluded Friend of the Sea audit for European hake, red mullet, musky octopus, mantis shrimp and deep-water rose shrimp. MareVivo can now proudly display the international sustainability seal of approval.

Headquartered in southern region of Puglia, MareVivo fishes, processes and distributes seafood for the national market.

All stocks targeted by MareVivo were found to be not overexploited according to Medits’s researches and Aquamed consortium. Fishing activities are not carried out in protected areas; discard rate is negligible and waste management procedures are in place in order to reduce the environmental impact of the fishery. Fishing gears meet all Friend of the Sea criteria. The vessel respects the biological recovery period which corresponds to the breeding season.

The traceability system, including GPS and Internet technology, allows to trace the fishing and location ensuring no mixing between certified and not-certified products.

“We’re deeply engaged in protecting the marine ecosystem” explains Mr. Orazio Albano of MareVivo. “Being part of Friend of the Sea further recognizes MareVivo’s efforts in this sense.”

Among the species fished by MareVivo, the musky octopus is included. The company especially promotes the processing and producing of its musky octopus fish balls.


MareVivo, founded by Ciullo family in 1990, has established itself in the fish market of South Italy in over twenty years. The historical facility is based in Castro. MareVivo fishes, processes and deals wholesale fresh seafood for the national market. The customer satisfaction has convinced investments to enlarge and improve the facilities. The new plant is one of the biggest in Italy. It meets requirements of technological innovation.

Friend of the Sea
Friend of the Sea is an international certification program for products from sustainable fisheries and aquaculture. Over 450 companies in more than 50 countries have relied on Friend of the Sea to assess the sustainability of their seafood origins. Audits, based on best and most updated available scientific data, are run by accredited independent certification bodies.