We depend on the oceans for our survival.

60 percent of us live in coastal areas. Hundreds of millions of people depend on the seas, directly or indirectly, for income and nutrition. And the world’s population is growing.

Marine ecosystems are under threat.

Habitat destruction, pollution and ocean acidification caused by unsustainable fishing, maritime trade and other human activities have led to a serious decline in the health of the seas, putting access to vital marine resources at risk for future generations.

Global demand for seafood is growing rapidly.

Demand for seafood is growing roughly twice as fast as human population growth, putting enormous pressure on fish stocks. An estimated 88 per cent of fish stocks are now either fully exploited or overexploited.

Aquaculture is only part of the answer.

Growth in aquaculture (fish farming) has helped mitigate the decline in wild-caught stocks, and now accounts for over 50% of fish destined for human consumption. But, if not managed sustainably, it can have adverse impacts on aquatic habitats and wild populations.

Illegal, Unreported and Unregulated (IUU) fishing is increasing

1 out of 5 fish caught is thought to come from IUU fishing. The environmental effects are compounded by the social problem of poor labour conditions on IUU boats.

Global trade also has a significant impact on the seas.

Around 90 per cent of the total volume of international trade goods is now carried by sea, causing pollution and ship strikes on whales.

Faced with all these environmental and social issues…

There is a global will to take action now.

The United Nations 2020 Sustainable Development Goals address the urgency of conserving marine resources and using them sustainably. Friend of the Sea’s mission reflects these goals.

Consumers are increasingly looking for sustainable solutions.

Sustainable management of aquatic resources is the only way to ensure a future for our oceans, and consequently for the human consumption of seafood.

Continue to contribute to the protection of the marine environment. Choose only Friend of the Sea certified sustainable seafood at your grocery store.