Amundsen Omega3 supplements, are now carrying Friend of the Sea seal of approval. The fishoil at the base of the whole product line originates from approved Friend of the Sea fisheries.
The fish oil is sourced from anchovies fished in the South East Pacific Ocean by a Friend of the Sea approved purse seine fleet. The fishery is managed according to sustainable criteria, with highly selective fishing methods and from stocks that are not overfished nor overexploited.
“We care for the environment and that’s why we rely on Friend of the Sea to prove the sustainable origin of our products” explains Rune Skjoldal, CEO of Amundsen.
“We’re glad that Amundsen joined our certification program: our common aim is conservation of the marine habitat”, adds Paolo Bray Director of Friend of the Sea certification program.
For more information please contact:
Paolo Bray – Director
Friend of the Sea
www.friendofthesea.org
info@friendofthesea.org
Rune Skjoldal – CEO
Amundsen Brands AS
rune.skjoldal@ao3.no
Friend of the Sea
Friend of the Sea is an international non-profit certification scheme for products from sustainable fisheries and aquaculture. Certified products are fished from not overexploited nor IUCN Redlisted stocks and with selective methods which do not impact the seabed. Those originate from aquaculture are reared with respect of critical habitat, with no use of antifoulants, GMOS and growth hormones.
Over 250 companies in 50 countries worldwide have relied on Friend of the Sea to certify the sustainability of the origin of their products. An estimated 40% of applications either do not qualify for audit (eg: because targeted stock is officially overexploited or data deficient) or else they do not pass the actual onsite audit (for non conformity with other requirements). Selectivity provides further assurance to consumers on the reliability of the certification. Nowadays 70 different species are available on the market with Friend of the Sea seal of approval.
Amundsen Brands AS
Amundsen Brands AS was founded in Bergen, Norway by CEO Rune Skjoldal, in 2006. The company’s mission is to reach the health conscious consumer and offer high quality nutritional products based on Norwegian tradition of high standards and the history of Roald Amundsen.
