Sushi fans in Zurich can enjoy the Friend of the Sea certified sustainable tuna at Yooji’s Restaurants directly from the waters of the Maldives and Philippines.
By offering sustainable yellowfin tuna fished by Friend of the Sea approved fisheries, Yooji’s is allowed to show Friend of the Sea seal of approval on its menu. Customers have visible assurance that Yooji’s products are sustainably caught and fully traceable.
Targeted yellowfin tuna stocks in the fishing areas are not overexploited and fishing gears meet all Friend of the Sea criteria, since tuna is caught using only traditional multihook handline methods. Yellowfin caught for sushi consists mainly of mature individuals, thus the fishery allows stocks to reproduce and does not catch juveniles.
“Over the past few years we have come to realise how important sustainability is to the future of our business, and our customers too”, states Mrs. Sarah Strub, responsible of PR at Yooji’s. “Customers do ask questions about where our fish comes from. We can prove that it is fully traceable back to a Friend of the Sea approved fishery.”
“Friend of the Sea label is increasingly familiar in Switzerland and it can be found in several points of sale”, explains Mr. Paolo Bray, Director of Friend of the Sea. “Friend of the Sea seal of approval on Yooji’s menu will further help Swiss consumers to make sustainable choices.”
Friend of the Sea
Friend of the Sea is an international certification program for products from sustainable fisheries and aquaculture. Over 400 companies in more than 50 countries have relied on Friend of the Sea to assess the sustainability of their seafood origins. Audit are run by independent certification bodies accredited by national accreditation institutes. Audit are run also on site and they are based on best and most updated available scientific data.
Yooji’s Restaurants focus on using high quality products and guaranteeing freshness. Besides that, Yooji’s provides great service. Faith and loyalty are the foundation of Yooji’s. Fair trade is as important as social commitment is. A specialized education, constant further training and courses are also important. Additional to this Yooji’s offers an attractive workplace and fair conditions of employment.