Paolo Bray has been engaged for the past 30 years in protecting endangered species and in environmental conservation activities.

He is currently International Director of the Earth Island Institute Dolphin-Safe project and Founder and Director of the Friend of the Sea certification program and the World Sustainability Organization.

Over his almost 30 years of experience in conservation, Bray has helped start and develop several certification projects. The Dolphin-Safe project has been the precursor of all certifications of products from lower impact fisheries. Dolphin-Safe helped save millions of dolphins from being killed by a tuna fishery deliberately targeting dolphins.

In 2008, Bray created Friend of the Sea, currently the major international sustainability certification program for seafood, Omega-3, shipping, whale and dolphin-watching and several other products and services which have a potential impact on the marine habitat. It is the only independent, nationally accredited and covering both fisheries and aquaculture.

In 2016, Bray created Friend of the Earth, a major international certification of products from Sustainable agriculture and farming. Over 40 companies from all continents obtained Friend of the Earth certification, including producers of rice, wine, oil, dairy products, quinoa, Coffee, etc.

Recently Bray has started the World Sustainability Organization, which supports conservation project and campaigns, as well as other certifications of products from sustainable agriculture and farming – Friend of the Earth.

Paolo Bray studied at the International Sevenoaks School of Kent, UK and graduated in International Politics at the Economics Bocconi University of Milan. Bray lived and travelled globally and his international and pragmatic approach to sustainability and his dedication to conservation helped the established organizations to achieve important and tangible environmental protection results.

He is often invited as speaker at major FAO and other institutes conferences.


Dr Paolo Bray, Friend of the Sea Founder and Director
International Director of the Dolphin-Safe project