FoS distances itself from WWFs MSC ‘Everything else stinks’ campaign

“Friend of the Sea wishes to clearly distance itself from WWF’s MSC promotion campaign ‘Stinky Fish’, demanding balanced science-based information for consumers, and respect for retailers, seafood industry, fisheries, aquaculture producers and for other certification schemes.” declares Dr Paolo Bray, Director of Friend of the Sea “Friend of the Sea is the only international scheme for both wild-caught and farmed seafood. It is fully compliant with FAO Guidelines and minimum requirements. Friend of the Sea and Companies whose products are Friend of the Sea certified should be respected by WWF and MSC as they are FAO compliant, recognized and respected by retailers and the seafood industry.”