Belgian maker of the Imperial brand of seafood products commits to protection of marine environment
Sopralex et Vosmarques SA, the Belgian company that owns the Imperial brand of seafood products, has earned certification for sustainable seafood production by Friend of the Sea. Friend of the Sea is the preeminent certification standard for products and services that respect and protect the marine environment. With this certification, Imperial products can display the Friend of the Sea eco-label.
“The Imperial brand is well-known throughout Europe, so it’s helpful for the cause of sustainability for them to demonstrate their commitment to the environment,” said Paolo Bray, Director of Friend of the Sea. “Their product line is quite extensive. Making sustainability part of the brand image makes an impression on consumers.”
Sopralex & Vosmarques SA’s Imperial brand encompasses a wide range of seafood products. Imperial offers wild tuna, wild salmon, mackerel, sardines, anchovies, crabs, codfish, herring, sprat, shrimps and pilchards. The company also produces marinades, fish egg products and salads. They are based in Waterloo.
The Friend of the Sea certification is part of a broader effort by Sopralex & Vosmarques SA to protect the environment in its operations. The company is also certified by Dolphin-Safe and Fost Plus. The latter is a program that contributes to the reduction of household waste.