NOW® receives Friend of the Sea certification

Now FoodsNOW® has gained the Friend of the Sea certification for its krill oil products. Approved products are now eligible to carry the Friend of the Sea seal identifying their origin from a sustainable source and providing consumers with a guarantee of a sustainable, effective fishery management.

Krill is fished only by Friend of the Sea approved vessels in areas where stocks are not over-exploited and the fishery is sustainably managed. A certified Chain of Custody guarantees the origin of the products.

“NOW is pleased to receive Friend of the Sea certification for our krill oil products in recognition of our commitment to the environment and being a responsible corporate citizen,” said Jim Emme, NOW’s CEO.


About NOW Foods:
Founded by Elwood Richard in 1968 on the belief that natural Is better, NOW Foods has grown from a small family operation into one of the most highly respected manufacturers in the natural products industry. Still a family-owned company today, NOW provides customers with a comprehensive approach to wellness by offering more than 1,400 dietary supplements, foods, sports nutrition and personal care products. NOW Foods is committed to offering safe, affordable products of the highest quality, and is a highly regarded advocate in the natural products industry. Its state-of-the-art manufacturing facility in Bloomingdale, Ill., has been GMP (Good Manufacturing Practices)-certified since 2000 and its in-house laboratory capabilities are among the best in the industry. The company has over 900 employees, and its products are sold in more than 80 countries. After 45 years in the natural products industry, NOW remains committed to its original mission – to provide value in products and services that empower people to lead healthier lives.
Media contact: Amber Cerda

About Friend of the Sea:
Friend of the Sea is an international certification program for products from sustainable fisheries and aquaculture. Over 450 companies in more than 50 countries have relied on Friend of the Sea to assess the sustainability of their seafood origins. Audits, based on best and most updated available scientific data, are run by accredited independent certification bodies.
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