Smart nutrition company commits to protection of the marine environment in the production of nutritional products that contain Krill oil for Omega-3s
Friend of the Sea , the leading global certification standard for products and services that respect and protect the marine environment, announced today that it has certified DailyNutra, a smart nutrition company, for sustainable production of products that contain Krill oil for Omega-3s. With this certification, DailyNutra can display the Friend of the Sea eco-label on its Krill oil products.
“As the market for nutritional products embraces Omega-3s, we are seeing producers step up and commit to sustainable practices,” said Paolo Bray, Director of Friend of the Sea. “This is the right move, as these companies’ success depends on sustainable sources. We are very pleased to welcome DailyNutra to this esteemed group of environmentally conscious businesses.”
DailyNutra, based in Fairfax, California, is known for being passionate about enabling its customers to attain optimal health. The company formulates, designs and manufactures high quality nutritional products made from premium ingredients. Their offerings are all backed by human clinical science. DailyNutra’s Neptune Krill Oil (NKO®) product, which has received the FOS certification, is a 1000mg tablet of 100% pure Antarctic Krill oil that provides a rich source of Omega-3s. According to DailyNutra, the Omega-3s in the product help with heart and cognitive health, among other benefits.
For DailyNutra, Krill is the sustainable choice. Krill are very small marine organism, growing up to about 5CM in length. However, they are plentiful. The worldwide biomass of the Antarctic krill (Euphausia superba), the species DailyNutra uses, is estimated at 420,000,000 metric tons.
The company’s fishery source is governed by the Commission for the Conservation of Antarctic Marine Living Resources. This organization establishes yearly allowable fishing quotas. While the quota of 2.7% of Krill is allowed, less than 0.06% of the krill biomass is actually harvested on an annual basis. Krill fishing is among the most regulated types of seafood production in the world. Every Krill fishing boat must be licensed. Regulations set strict limits on how they fish, e.g. using nets that won’t snare larger fish and mammals.