Premier Norwegian Biotechnology company, Grøntvedt Biotech has obtained Friend of the Sea®‘s Certification for its branded ingredient CETO3®. The company is part of the Grøntvedt Group, that have been in the business since 1830 with focus on developing and manufacturing top-grade marine ingredients derived from Norwegian pelagic fish Grøntvedt Biotech’s goal is to provide the global population with sustainable marine ingredients.
Friend of the Sea® Certification
Located in Ørlandet, Norway, Grøntvedt Biotech is strategically situated in close proximity to the raw materials utilised in the production process. This enables the production of prime marine products and fish oil from freshly chilled raw materials within minutes. Essentially, Grøntvedt Biotech assures consumers of exceptionally high quality products, while reducing carbon emissions as a result of minimised transportation footprints.
Following rigorous audits conducted by third-party auditors as part of the Friend of the Sea® certification process, Grøntvedt Biotech has proven to operate a sustainable business model, earning the worlwide recognised Friend of the Sea® Omega-3 Certification for CETO3®. The Omega-3 and Omega-11 product used in nutraceuticals and functional foods is derived from pelagic fish of the North Atlantic Ocean, and harvested by a Norwegian fishing vessel, with the license and quote system set by the Norwegian Ministry of Trade, Industry and Fisheries.
Sustainable Practices in Omega-3 Production
Chief Operating Officer (COO) for Grøntvedt Biotech, Hans Ola Hovde highlighted the unique production process utilised in Grøntvedt’s factory “The Norwegian pelagic fish which Grøntvedt processes at our factory in Uthaug, Norway is set up with fresh fish landing directly into the human grade factory offering 100% traceability and giving value to our customer chain.”
Chief Commercial Officer (CCO) of Grøntvedt Biotech, Henrik Traaholt stated how the Friend of the Sea® logo on the consumer pack is a demonstration of the company’s deep-rooted commitment to sustainability: “Sustainability is of utmost importance to our customers and their consumers. With Grøntvedt standing as a 7th generation Pelagic fish processing company, sustainability is imbibed as a core value. We practice immediate processing, from fresh fish to oil in 30 minutes; optimising the quality of CETO3®. Obtaining the Friend of the Sea Omega-3 Certification is set to give our customers increased confidence in Grøntvedt Biotech’s commitment to sustainability.”
As a vertically integrated biotech company, Grøntvedt Biotech prioritises sustainable biotechnology. The company is a part of the world’s first fully integrated pelagic firms which utilise 100% of the raw material in an efficient and environmentally friendly way. As a result of the immediate processing method employed during production, CETO3® bears unique sensory qualities; primarily the absence of a fishy taste, smell, or unpleasant reflux.
Grøntvedt Biotech’s CETO3® Achieves Global Launch
COO for Grøntvedt Biotech, Hans Ola Hovde, further emphasised the importance of the Friend of the Sea® Certification as the company launches CETO3® globally. “As we launch CETO3® – our marine Omega-3 product, to the global market, it is key to offer our customer a credible sustainability certification which is recognised by the global consumer. Friend of the Sea® is the world’s leading standard for products and services that respect and protect the ocean and its resources. With this certification, Grøntvedt Biotech consumers across the world can be assured our product is produced in a truly sustainable manner.”
Director of the World Sustainability Organization, Paolo Bray, reiterated that the Friend of the Sea® Certification offers great advantages to certified companies “Friend of the Sea® is the only sustainable fisheries certification process recognised and supervised globally by a National Accreditation Body. Additionally, several benchmark studies have confirmed the strength and reliability of the Friend of the Sea® certification and chain of custody. We are certain Grøntvedt Biotech will benefit immensely from the Friend of the Sea® Omega-3 certification for CETO3®.”
North Atlantic pelagic fish has been a cornerstone of the Norwegian and European diet for several years, and the work of Grøntvedt Biotech has stood tall throughout this period. Today, the 7th generation boldly steers the ship and paves the way into the pelagic future globally, with sustainability at its core.
