Friend of the Sea® is proud to announce the certification of Wild Nutrition for its innovative supplement, Collagen 500 Plus, which sets a new sustainability benchmark in the nutritional supplement industry.
Wild Nutrition, a UK-based, B Corp certified company, has attained the prestigious Friend of the Sea certification for its responsible sourcing of marine collagen. This is a truly sustainable hydrolysed marine collagen with minimal impact on oceanic biodiversity. Sustainably farmed Tilapia fish – a byproduct that would otherwise be discarded – are caught and processed within 24 hours so there is no risk of fermentation or degradation, producing an extremely high-quality collagen.
The exclusive use of ingredients sourced from sustainable origins underscores the company’s commitment to protecting marine ecosystems and promoting ethical production practices.
Wild Nutrition’s Food-Grown® philosophy is one of reverence for nature. Ingredients are kept as close to their original food form as possible. No added fillers or binders. Just clean, ethically sourced ingredients.
“I’m often asked why I haven’t formulated a collagen supplement until now,” says Henrietta Norton, Wild Nutrition Founder and Formulator. “The truth is, I’ve never been satisfied by the science behind it actually working. It was the discovery of two game-changing ingredients that compelled me to make this unique formula.”
The first ingredient is a breakthrough in producing collagen peptides which radically reduces the molecular weight to 500 Dalton weight, scientifically shown to be the optimal weight for absorption. So rapid, that the peptides are shown to be absorbed within five minutes.
The second ingredient, Mesoporosil® is a highly bioavailable form of Silicium, the vital ingredient for catalysing collagen production and regeneration. The results are compelling with 72% saying skin is more hydrated, 77% saying complexion is improved and 73% saying skin feels firmer.
Alongside these extraordinary ingredients, Food-Grown® Vitamins C, E and Biotin offer 360 skin support from within. As with all Food-Grown® ingredients, higher absorption means lower dosage so only 3 grams (¾ teaspoon) are required compared to the industry standard 10 or even 20 grams.
Wild Nutrition’s dedication to sustainability extends well beyond this product. Certified B Corp in 2021, the brand is relentless in its pursuit of environmental and social sustainability, demonstrated through innovative and transparent initiatives including refillable pouches across its entire product range.
Paolo Bray, Director of the World Sustainability Organization, commented:
“We are proud to certify Wild Nutrition, a company that fully shares our vision for marine sustainability. Their approach demonstrates that it is possible to produce high-quality supplements while respecting marine ecosystems and workers alike.“
The Friend of the Sea certification strengthens Wild Nutrition’s position as a pioneer in the supplements sector, reaffirming its dedication to combining innovation, health, and sustainability.
Founded in 2008 by Paolo Bray as a project of the World Sustainability Organization, Friend of the Sea is the leading international certification for sustainable marine practices. The organisation ensures that seafood products are responsibly sourced in harmony with marine ecosystems and is the only globally recognised and accredited certification process for sustainable fisheries.
Six things to know about Wild Nutrition
- With over 20 years of experience supporting women’s health journeys, nutritional therapist and formulator Henrietta Norton founded Wild Nutrition with her husband, Charlie Norton, in 2013.
- Wild Nutrition’s all-woman team of registered nutritional therapists offers free nutritional consultations, empowering every woman with the knowledge and nutrients to thrive.
- Henrietta Norton is the author of three acclaimed books: Your Pregnancy Nutrition Guide, Take Control of Your Endometriosis and The Natural Supplement & Nutrition Guide, to be published in January 2025.
- Wild Nutrition’s Food-Grown® philosophy is one of reverence for nature. Ingredients are kept as close to their original food form as possible. No added fillers or binders. Just clean, ethically sourced ingredients.
- Five gold-standard scientific absorption studies demonstrate how effectively Food-Grown® supplements are absorbed and, crucially, retained.
- Certified B Corp in 2021, Wild Nutrition creates Food-Grown® formulations of uncompromising quality such as organic KSM-66® Ashwagandha from a community plantation in Rajasthan.
