Ninety percent of Americans are not eating the recommended 2-3 servings of ocean fish per week, according to the USDA and are missing out on a key source of omega-3s, which benefit the brain, eyes, heart and more. Amway’s Nutrilite brand, the world’s #1 selling vitamin and dietary supplement brand, is offering a new solution to bridge this dietary gap.
Amway’s new Nutrilite Omega and Nutrilite Advanced Omega offer omega-3s from sustainably sourced fish oil, earning the Friend of the Sea®’s certification for nutraceutical products globally.
Founded in 2008 by Paolo Bray, Friend of the Sea® has become the leading global standard for products, food and non-food, and services that respect and protect the ocean and its resources.
Following the positive results of an independent audit, Friend of the Sea® recognized Amway’s commitment to using sustainably sourced and traceable fish oil in its Nutrilite Omega 3 supplements.
“Every Nutrilite product strives to be good for you, better for the world, and transparent about what’s in that product, so you know you’re getting a safe, effective, and all-around responsible option,” said Marianne Tsanis, Amway Vice President of Global Nutrition. “We are proud to include only sustainably sourced fish oil from wild-caught sardines, anchovies, and mackerel, plus omega-3s from our sustainably-grown chia seed oil, in a high-absorption formula in our new Nutrilite Omega and Advanced Omega formulas. These pure fish oil sources deliver high concentrations of EPA and DHA omegas, which help support brain, heart, and cellular health and, at the higher dosage, joints, eyes, and skin. All part of our commitment to do right by people and the planet, through every product and throughout our operations.“
Nutrilite Omega and Advanced Omega are for anyone looking for an easy way to supplement their diet with Omega 3s, with three times greater absorption and less fishy aftertaste common in many other fish oil supplements.
“It is crucial to inform consumers about the importance of preserving the ecosystem and the species that provide us with such essential nutrients. The Friend of the Sea® logo on Amway Nutrilite Omega 3 packaging will ensure that the fish harvested for Amway is obtained through an environmentally sustainable fishery,” commented Paolo Bray, Friend of the Sea® Founder and Director.
Environmental impact of supplements
One of Friend of the Sea®’s most significant categories of certifications is in the nutraceutical industry. Though it is not often addressed, supplements have an environmental impact just like any other product. Omega-3s are traditionally made using fish oil. They are one of the most popular categories of supplements, making up 16% of supplements bought in the US, the world’s biggest supplement market. Due to the growing demand for fish and fish products in recent years, there is an increasing need to fish responsibly. In just under 60 years, seafood production increased from 19.3 million tons (1950) to 163 million tons (2009).
Friend of the Sea®’s sustainable fisheries and Omega-3 certification ensures its certified products minimally impact the environment. Following Friend of the Sea®’s requirements ensures healthy fish, supports endangered species and encourages an abundant supply for the future. Follow the link to learn more about Friend of the Sea® Sustainable Omega 3 certification.
About Amway
Amway is an entrepreneur-led health and wellness company based in Ada, Michigan. It is committed to helping people live better, healthier lives – across more than 100 markets worldwide. According to Forbes magazine, it is among the Top 50 privately held, family-owned companies in the United States. Top-selling brands for Amway are Nutrilite™, Artistry™, and XS™ energy – all sold exclusively by entrepreneurs who are known as Amway Business Owners. Amway is the No. 1 direct selling business in the world, according to the 2021 Direct Selling News Global 100.
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