An Italian non-profit called the World Sustainability Organization (WSO) has introduced a new “Whale-Safe” certification program to certify freight and cruise ship companies that take steps to prevent whale collisions and deaths. Modeled off of “Dolphin-Safe” commercial labeling developed in the 1980s, the project is an expansion of WSO’s Friend of the Sea program, which certifies fisheries, aquaculture, and tourism operations as sustainable. Advocates hope that the program can prevent whale deaths as sea traffic increases, protecting key ecosystems.