Omega 3 supplements by the brand Friggs originating from approved fisheries are now carrying Friend of the Sea seal of approval.
Friggs is a leading brand in food supplements and health food in Sweden and rapidly growing in Finland and Norway. Friggs was established in Sweden already in the late sixties and has since then been a pioneer in offering healthy and high quality products to the consumers. The brand has a high brand awareness and strong association to health and wellbeing.
The fish oil for Omega 3 supplements originates from Peruvian anchovies fished in the South East Pacific Ocean (FAO area 87) by Friend of the Sea approved purse seine fleets. The fishery is managed according to sustainable criteria, with highly selective fishing method and from stocks that are not overfished nor overexploited.
The new certified Omega-3 food supplement from Friggs is initially sold in Sweden. Read more at www.friggs.se (in Swedish).
Midsona develops and sells products that make it easier for people to make their own contribution to a healthier everyday life. Today, the Group is one of the Nordic leaders in health foods, personal care and hygiene. Midsona consists of four business areas – Sweden, Norway, Denmark and Finland.
Friend of the Sea
Friend of the Sea is an international certification program for products from sustainable fisheries and aquaculture. Over 450 companies in more than 50 countries have relied on Friend of the Sea to assess the sustainability of their seafood origins. Audits, based on best and most updated available scientific data, are run by accredited independent certification bodies.