{"id":508186,"date":"2025-12-10T16:58:27","date_gmt":"2025-12-10T15:58:27","guid":{"rendered":"https:\/\/friendofthesea.org\/?p=508186"},"modified":"2025-12-10T16:59:34","modified_gmt":"2025-12-10T15:59:34","slug":"naturalwave-the-new-wave-of-sustainable-beauty-certified-by-friend-of-the-sea","status":"publish","type":"post","link":"https:\/\/friendofthesea.org\/it\/naturalwave-the-new-wave-of-sustainable-beauty-certified-by-friend-of-the-sea\/","title":{"rendered":"Naturalwave: The New Wave of Sustainable Beauty, Certified by Friend of the Sea"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>For those Who Love the Sea, Sustainability Is a Lifestyle<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re passionate about the sea and nature\u2014whether you\u2019re a sailor, camper, or explorer\u2014you know how important it is to make sustainable choices. Yet, finding products that truly align with your values can be challenging. Many everyday items for personal care, home, or even pets still contain substances that harm our oceans and coastlines, despite our best intentions. Even products made from recycled plastics can sometimes slip out of the recycling loop and end up polluting our beaches.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The Birth of Naturalwave<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This realisation inspired the creation of&nbsp;<a href=\"https:\/\/www.naturalwave.it\/\" target=\"_blank\" rel=\"noreferrer noopener\">Naturalwave<\/a>, a Salento-based startup founded by Gabriella and Cristiano. As underwater archaeologists, they transformed their fieldwork into a mission: to protect our heritage by shaping a sustainable future. Their research along the Mediterranean\u2019s most precious and fragile coasts\u2014Marine Protected Areas, WWF Oases, Nature Reserves, and Regional Parks\u2014revealed a common problem: persistent plastic pollution, especially in coastal dunes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Exploring the Mediterranean: A Commitment to Conservation<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Their research activities have taken them across many areas of the Mediterranean coast, places rich in history but often threatened by erosion, pollution, and uncontrolled urbanisation. Through their work, they have witnessed firsthand how these environmental challenges not only endanger valuable archaeological sites but also jeopardise the delicate balance of coastal ecosystems. This field experience has deepened their understanding of the urgent need for sustainable practices and has strengthened their resolve to actively contribute to the preservation of both nature and cultural heritage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Their investigation began in precious and fragile contexts\u2014Marine Protected Areas, WWF Oases, Nature Reserves, and Regional Parks\u2014all sharing the same critical issue: the constant presence of beached plastic, often layered in coastal dunes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201c<\/strong><em>As archaeologists, but above all as people, we cannot ignore that what we leave today will become tomorrow\u2019s history. This has driven us to intervene actively in the present, to seek a way to reverse the trend and hope for an ecologically sustainable future,<\/em><strong>\u201d say the founders.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Skincare That Respects You and the Ocean<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From this vision, cosmetic products were created that respect both the skin and the environment, minimising their impact on marine and coastal ecosystems. The distinctive feature of Naturalwave products is that they can be used in seawater without altering the marine environment. This is because their formulation is free from silicones, petroleum derivatives, and substances harmful to ecosystems. They also have a naturalness index above 98%; they are of organic origin and dermatologically suitable even for sensitive skin. They are not tested on animals and are designed for those who live by the sea, sun, and nature, offering a moisturising and protective effect even under intensive use.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Friend of the Sea Certification<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Naturalwave\u2019s responsible approach has earned the company the&nbsp;<a href=\"https:\/\/friendofthesea.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Friend of the Sea<\/a>&nbsp;certification, a project of the&nbsp;<a href=\"https:\/\/www.wsogroup.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">World Sustainability Organization<\/a>&nbsp;(WSO), for the certification of products and services that respect the marine habitat and aquatic species. This certification is granted only after rigorous sustainability audits conducted by independent and accredited bodies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Specifically, the company has obtained certification for&nbsp;<a href=\"https:\/\/friendofthesea.org\/?page_id=148324\" target=\"_blank\" rel=\"noreferrer noopener\">Sustainable Cosmetics and Sustainable UV Cream.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>More Than a Brand\u2014A Movement<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Naturalwave is more than just a brand; it\u2019s a shared commitment to raising environmental awareness and inspiring more conscious choices.&nbsp;<strong>As Gabriella and Cristiano put it:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c<em>From a drop comes a wave: we believe that every small gesture can generate real change.<\/em>\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>An Opportunity to Discover Naturalwave Up Close<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On&nbsp;<strong>December 18th<\/strong>, visit the&nbsp;<strong>World Sustainability Organization\u2019s concept store, Sustainable Friends<\/strong>&nbsp;(Galleria Passarella 1, Milan), to discover Naturalwave\u2019s story, meet the founders, and purchase\u2014or gift\u2014the exclusive Naturalwave Beauty Box. This special set, perfect for those who cherish nature, includes a sustainable shower shampoo, a nourishing conditioner, a body cream, and a sunscreen\u2014a thoughtful, responsible gift for the holidays.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For further details about participating in the event, contact&nbsp;press@wsogroup.org.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For those Who Love the Sea, Sustainability Is a Lifestyle If you\u2019re passionate about the sea and nature\u2014whether you\u2019re a sailor, camper, or explorer\u2014you know how important it is to make sustainable choices. Yet, finding products that truly align with your values can be challenging. Many everyday items for personal care, home, or even pets [&hellip;]<\/p>\n","protected":false},"author":94,"featured_media":507792,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[906,1094,901,10],"tags":[],"class_list":["post-508186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events-en","category-news-en","category-press-releases-en","category-uncategorized-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Naturalwave: The New Wave of Sustainable Beauty, Certified by Friend of the Sea - Friend of the Sea<\/title>\n<meta name=\"description\" content=\"News, in-depth articles about conservation projects, environment and sustainability development.\" \/>\n<meta name=\"robots\" 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