{"id":507800,"date":"2025-12-09T17:09:15","date_gmt":"2025-12-09T16:09:15","guid":{"rendered":"https:\/\/friendofthesea.org\/?p=507800"},"modified":"2025-12-09T17:09:45","modified_gmt":"2025-12-09T16:09:45","slug":"naturalwave-la-nuova-frontiera-della-cosmetica-naturale-certificata-friend-of-the-sea","status":"publish","type":"post","link":"https:\/\/friendofthesea.org\/it\/naturalwave-la-nuova-frontiera-della-cosmetica-naturale-certificata-friend-of-the-sea\/","title":{"rendered":"Naturalwave, la nuova frontiera della cosmetica naturale certificata Friend of the Sea"},"content":{"rendered":"\n<p align=\"justify\"><span><span style=\"color: #000000; font-family: Arial, Helvetica;\"><b>Chi ama il mare cerca scelte sostenibili<\/b><\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"color: #000000; font-family: Arial, Helvetica;\">Chi ama il mare e vive la natura (velisti, campeggiatori, esploratori) desidera adottare comportamenti sostenibili e abbinare al proprio stile di vita un consumo responsabile.<\/span><\/p>\n<p align=\"justify\"><span style=\"color: #000000; font-family: Arial, Helvetica;\">Molto spesso, per\u00f2, si trova senza proposte realmente coerenti. I prodotti tradizionali per la casa, la cura della persona e dei nostri animali contengono talvolta sostanze nocive che finiscono per inquinare mari e coste, vanificando ogni buona intenzione. Le statistiche mostrano inoltre che, pur acquistando articoli in plastica riciclata destinati a un corretto riutilizzo, questi possono comunque sfuggire al loro ciclo virtuoso e finire dispersi sulle spiagge.<\/span><\/p>\n<p align=\"justify\"><span style=\"color: #000000; font-family: Arial, Helvetica;\"><b>La nascita di Naturalwave<\/b><\/span><\/p>\n<p align=\"justify\"><span style=\"font-family: Arial, Helvetica;\">\u00c8 proprio da questa consapevolezza che \u00e8 nata la startup salentina\u00a0<a title=\"Naturalwave\" href=\"https:\/\/www.naturalwave.it\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #2828da;\">Naturalwave<\/span><\/a>, fondata da Gabriella e Cristiano. Entrambi archeologi subacquei hanno trasformato la loro esperienza sul campo in una missione: proteggere il passato guardando al futuro e agendo concretamente nel presente. Le loro attivit\u00e0 di ricerca li hanno portati in molte aree della costa mediterranea, luoghi ricchi di storia ma spesso minacciati dall&#8217;erosione, dall&#8217;inquinamento e dall&#8217;urbanizzazione incontrollata. La loro indagine \u00e8 iniziata in contesti preziosi e fragili, Aree Marine Protette, Oasi WWF, Riserve Naturali e Parchi Regionali, accomunati dalla stessa criticit\u00e0: la presenza costante di plastica spiaggiata, spesso stratificata nelle dune costiere.<\/span><\/p>\n<p align=\"justify\"><span style=\"color: #000000; font-family: Arial, Helvetica;\">\u201c<i>Come archeologi, ma soprattutto come persone, non possiamo ignorare che ci\u00f2 che lasciamo oggi diventer\u00e0 la storia di domani. Questo ci ha spinto a intervenire attivamente nel presente, per cercare un modo per invertire la tendenza e sperare in un futuro ecologicamente sostenibile<\/i>\u201d,\u00a0<b>raccontano i fondatori.<\/b><\/span><\/p>\n<p align=\"justify\"><span style=\"color: #000000; font-family: Arial, Helvetica;\"><b>Prodotti pensati per rispettare la pelle e l\u2019ambiente<\/b><\/span><\/p>\n<p align=\"justify\"><span style=\"color: #000000; font-family: Arial, Helvetica;\">Da questa visione sono nati prodotti cosmetici che rispettano la pelle e l\u2019ambiente, riducendo al minimo l\u2019impatto sugli ecosistemi marini e costieri.<\/span><\/p>\n<p align=\"justify\"><span style=\"color: #000000; font-family: Arial, Helvetica;\">La caratteristica dei prodotti Naturalwave nasce dal fatto che possono essere utilizzati in acqua di mare senza alterare l\u2019ambiente marino. Questo perch\u00e9 la loro formulazione \u00e8 priva di siliconi, di petrolati e di sostanze dannose per gli ecosistemi. Hanno inoltre un indice di naturalit\u00e0 superiore al 98%; sono di origine biologica e dermatologicamente adatti anche alle pelli sensibili. Non sono testati sugli animali e sono pensati per chi vive il mare, il sole e la natura, offrendo un effetto idratante e protettivo anche in condizioni di uso intensivo.<\/span><\/p>\n<p align=\"justify\"><span style=\"color: #000000; font-family: Arial, Helvetica;\"><b>La certificazione Friend of the Sea<\/b><\/span><\/p>\n<p align=\"justify\"><span style=\"font-family: Arial, Helvetica;\">L\u2019approccio responsabile di Naturalwave ha valso all\u2019azienda la certificazione\u00a0<a title=\"Friend of the Sea\" href=\"https:\/\/friendofthesea.org\/it\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #2828da;\">Friend of the Sea<\/span><\/a>, progetto della\u00a0<a title=\"World Sustainability Organization\" href=\"https:\/\/www.wsogroup.org\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #2828da;\">World Sustainability Organization<\/span><\/a>\u00a0(WSO), per la certificazione di prodotti e servizi che rispettano l&#8217;habitat marino e le specie acquatiche. Tale certificazione viene rilasciata solo dopo rigorosi audit di sostenibilit\u00e0 condotti da organismi indipendenti e accreditati.<\/span><\/p>\n<p align=\"justify\"><span style=\"font-family: Arial, Helvetica;\">In particolare l\u2019azienda ha ottenuto la certificazione per\u00a0<a title=\"Sustainable Cosmetics e Sustainable UV Cream.\" href=\"https:\/\/friendofthesea.org\/?page_id=148324\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #2828da;\">Sustainable Cosmetics e Sustainable UV Cream.<\/span><\/a><\/span><\/p>\n<p align=\"justify\"><span style=\"color: #000000; font-family: Arial, Helvetica;\">Naturalwave non \u00e8 solo un marchio, ma un impegno condiviso: sensibilizzare le persone al rispetto dell\u2019ambiente e a compiere scelte pi\u00f9 consapevoli.\u00a0<\/span><\/p>\n<p align=\"justify\"><span style=\"color: #000000; font-family: Arial, Helvetica;\">\u201c<i>Da una goccia nasce un\u2019onda: crediamo che ogni piccolo gesto possa generare un cambiamento reale<\/i>\u201d,\u00a0<b>affermano Gabriella e Cristiano<\/b>.<\/span><\/p>\n<p align=\"justify\"><span style=\"color: #000000; font-family: Arial, Helvetica;\">\u00a0<\/span><\/p>\n<p align=\"justify\"><span style=\"color: #000000; font-family: Arial, Helvetica;\"><b>Un\u2019occasione per conoscere Natural Wave da vicino<\/b><\/span><\/p>\n<p align=\"justify\">\u00a0<\/p>\n<div align=\"justify\">\n<p><span style=\"color: #000000; font-family: Arial, Helvetica;\">Il prossimo\u00a0<b>18 dicembre<\/b>, presso il concept store della World Sustainability Organization,\u00a0<b>Sustainable Friends<\/b>\u00a0(Galleria Passarella 1, Milano) sar\u00e0 possibile conoscere da vicino la storia di Naturalwave, incontrare l\u2019azienda e acquistare, o regalare per Natale, l\u2019esclusivo Cofanetto Beauty Naturalwave creato per chi vive in armonia con la natura e desidera prendersi cura di s\u00e9 in modo sostenibile.<br \/>Un\u2019idea regalo originale, utile e responsabile, che esprime attenzione sia verso chi la riceve sia verso l\u2019ambiente, e che contiene doccia shampoo, balsamo nutriente, crema corpo e crema solare sostenibili.<\/span><\/p>\n<\/div>\n<div align=\"justify\">\u00a0<\/div>\n<p>\u00a0<\/p>\n<p align=\"justify\"><span style=\"font-family: Arial, Helvetica;\">Per ulteriori dettagli sulla partecipazione all\u2019evento, contattare\u00a0<span style=\"color: #2828da;\">press@<a href=\"mailto:media13@wsogroup.org\" target=\"_blank\" rel=\"noopener noreferrer\">wsogroup.org<\/a><\/span>.<\/span><\/p>\n<p align=\"justify\"><span style=\"color: #000000; font-family: Arial, Helvetica;\">\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chi ama il mare cerca scelte sostenibili Chi ama il mare e vive la natura (velisti, campeggiatori, esploratori) desidera adottare comportamenti sostenibili e abbinare al proprio stile di vita un consumo responsabile. Molto spesso, per\u00f2, si trova senza proposte realmente coerenti. I prodotti tradizionali per la casa, la cura della persona e dei nostri animali [&hellip;]<\/p>\n","protected":false},"author":94,"featured_media":507795,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[953,1035,1093],"tags":[],"class_list":["post-507800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicati-stampa-it","category-notizie-it","category-nutraceutical-it"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Naturalwave, la nuova frontiera della cosmetica naturale certificata Friend of the Sea - Friend of the Sea<\/title>\n<meta name=\"description\" content=\"News, in-depth articles about conservation projects, environment and sustainability development.\" \/>\n<meta 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