{"id":243639,"date":"2023-09-12T16:20:26","date_gmt":"2023-09-12T14:20:26","guid":{"rendered":"https:\/\/friendofthesea.org\/?p=243639"},"modified":"2023-12-12T13:49:20","modified_gmt":"2023-12-12T12:49:20","slug":"sustainable-fashion-beyond-the-claim","status":"publish","type":"post","link":"https:\/\/friendofthesea.org\/it\/sustainable-fashion-beyond-the-claim\/","title":{"rendered":"Sustainable Fashion, \u201cBeyond the Claim\u201d"},"content":{"rendered":"\n<p align=\"justify\">\u00a0<\/p>\n<p align=\"justify\"><span style=\"color: #000000;font-family: Arial, Helvetica\"><b>The World Sustainability Organization<\/b>\u00a0returns to the spotlight during Milan&#8217;s Fashion Week with its fourth edition of\u00a0 &#8220;Ethical &amp; Sustainable Showroom&#8221; and a new\u00a0<b>project on sustainable Fashion: &#8220;Beyond the Claim&#8221;.<\/b><\/span><\/p>\n<p align=\"justify\">The\u00a0<a title=\"World Sustainability Organization\" href=\"https:\/\/www.wsogroup.org\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #2828da\">World Sustainability Organization<\/span><\/a>\u00a0is an international company conceived and founded by Paolo Bray in 2008 with the aim of promoting environmental protection through certifications of sustainable products and services.<\/p>\n<p align=\"justify\">\u00a0<\/p>\n<h2 align=\"justify\"><span style=\"font-family: Arial, Helvetica\">WSO operates through two certification schemes<\/span><\/h2>\n<p align=\"justify\">\u00a0<\/p>\n<p align=\"justify\"><span style=\"font-family: Arial, Helvetica\">WSO operates through two certification schemes:\u00a0<b><a title=\"Friend of the Sea\" href=\"https:\/\/friendofthesea.org\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #2828da\">Friend of the Sea<\/span><\/a><\/b>, for products from sustainable fishing and aquaculture, and\u00a0<b><a title=\"Friend of the Earth\" href=\"https:\/\/friendoftheearth.org\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #2828da\">Friend of the Earth<\/span><\/a><\/b>\u00a0for products from sustainable agriculture and farming. Both schemes have the goal of pursuing a humanitarian mission of protecting the environment and the whole ecosystem.<\/span><\/p>\n<p align=\"justify\"><span style=\"color: #000000;font-family: Arial, Helvetica\">In 2016\u00a0<b>Friend of the Earth<\/b>\u00a0was introduced as an international certification for sustainable agriculture and sustainable livestock farming. The certification was developed within the guidelines of SAFA &#8211; Sustainability Assessment of Food and Agriculture Systems &#8211; of the Food and Agriculture Organization of the United Nations (FAO), whose principles are based on safeguarding and protecting the ecosystem.\u00a0<\/span><\/p>\n<p align=\"justify\">\u00a0<\/p>\n<h2 align=\"justify\">Friend of the Earth&#8217;s Fashion Revolution<\/h2>\n<p align=\"justify\">\u00a0<\/p>\n<p align=\"justify\"><span style=\"color: #000000;font-family: Arial, Helvetica\">In 2020 Friend of the Earth established a sustainable certification for the fashion industry.\u00a0 The purpose was to promote green practices involving the entire production chain of a Brand: from the research and processing of raw materials, to working conditions, logistics and packaging facilities. These practices resulted in a reduction of environmental impact and waste.<\/span><\/p>\n<p align=\"justify\"><span style=\"color: #000000;font-family: Arial, Helvetica\">In occasion of Milan Fashion Week, WSO will present the Spring\/Summer 2024 collections through its latest project \u201cBeyond the Claim\u201d. Thus, another keystone is added; thanks to the sustained commitment of a growing reality which cares to tell the story behind each brand, their constant contribution and dedication to practices that reduce the environmental impact.<\/span><\/p>\n<p align=\"justify\"><span style=\"color: #000000;font-family: Arial, Helvetica\">\u00a0<\/span>\u00a0<\/p>\n<p align=\"justify\"><span style=\"color: #000000;font-family: Arial, Helvetica\"><b>BRANDS<\/b><\/span><\/p>\n<p align=\"justify\"><span style=\"color: #000000;font-family: Arial, Helvetica\">11 Designers from different countries will be in the spotlight and will present their creations on the catwalk. True works of art will be shown, created through in-depth research, cutting-edge manufacturing techniques and organic or recycled materials. The garments on the show will range from clothing to accessories for both men and women.<\/span><\/p>\n<p align=\"justify\"><span style=\"color: #000000;font-family: Arial, Helvetica\">\u00a0<\/span><\/p>\n<p align=\"justify\"><span style=\"font-family: Arial, Helvetica\">Brazil:\u00a0<a title=\"Natural Cotton Color\" href=\"http:\/\/www.naturalcottoncolor.com.br\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #2828da\">Natural Cotton Color<\/span><\/a>,\u00a0<a title=\"Celeste\" href=\"http:\/\/www.celestecomvc.com.br\/us\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #2828da\">Celeste<\/span><\/a>,\u00a0<a title=\"Demode\" href=\"http:\/\/www.demodeatelie.com.br\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #2828da\">Demode<\/span><\/a>,\u00a0<a title=\"Tropicca\" href=\"http:\/\/www.tropicca.com.br\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #2828da\">Tropicca<\/span><\/a>,\u00a0<a title=\"Pacoaeco.\" href=\"https:\/\/instagram.com\/pacoaeco?igshid=NTc4MTIwNjQ2YQ==\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #2828da\">Pacoaeco<\/span><span style=\"color: #000000\">, <\/span><\/a><\/span><a href=\"https:\/\/apexbrasil.com.br\/\" target=\"_blank\" rel=\"noopener\">Apex &#8211; Brazilian Partner<\/a>\u00a0<\/p>\n<p align=\"justify\"><span style=\"font-family: Arial, Helvetica\">Switzerland:\u00a0<span style=\"color: #2828da\"><a title=\"Zoe Klose\" href=\"http:\/\/www.zoeklose.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Zoe Klose<\/a>\u00a0<\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"font-family: Arial, Helvetica\">Italy: <a href=\"https:\/\/www.instagram.com\/sartoriacaruso_official\/\" target=\"_blank\" rel=\"noopener\">Mamiki &amp; Sartoria Caruso Wearable Art<\/a><\/span><\/p>\n<p align=\"justify\"><span style=\"font-family: Arial, Helvetica\">Nigeria:\u00a0<span style=\"color: #2828da\"><a title=\"Esien\" href=\"https:\/\/www.instagram.com\/esien.milano\/\" target=\"_blank\" rel=\"noopener noreferrer\">Esien<\/a><\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"font-family: Arial, Helvetica\">United Kingdom:\u00a0<a title=\"Esmee\" href=\"https:\/\/www.esmee-e.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #2828da\">Esmee<\/span><\/a><\/span><\/p>\n<p align=\"justify\"><span style=\"font-family: Arial, Helvetica\">USA:\u00a0<a title=\"Katharyne Story\" href=\"http:\/\/www.katharinestory.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #2828da\">Katharyne Story<\/span><\/a><\/span><\/p>\n<p align=\"justify\"><span style=\"font-family: Arial, Helvetica\">Kosovo:\u00a0<a title=\"Kaon\u00e9\" href=\"https:\/\/kaone.shop\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #2828da\">Kaon\u00e9<\/span><\/a><\/span><\/p>\n<p align=\"justify\"><span style=\"color: #000000;font-family: Arial, Helvetica\">The collections will continue to be available at the\u00a0<b>&#8216;Sustainable Friends&#8217; concept store, opened in February 2023 in Galleria Passarella 1 \u2013 Milan<\/b>, as part of the WSO project.<\/span><\/p>\n<p align=\"justify\"><span style=\"color: #000000;font-family: Arial, Helvetica\">\u00a0<\/span><\/p>\n<p align=\"justify\"><span style=\"color: #000000;font-family: Arial, Helvetica\"><b>For more information:<\/b><\/span><\/p>\n<p>press@wsogroup.org<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 The World Sustainability Organization\u00a0returns to the spotlight during Milan&#8217;s Fashion Week with its fourth edition of\u00a0 &#8220;Ethical &amp; Sustainable Showroom&#8221; and a new\u00a0project on sustainable Fashion: &#8220;Beyond the Claim&#8221;. The\u00a0World Sustainability Organization\u00a0is an international company conceived and founded by Paolo Bray in 2008 with the aim of promoting environmental protection through certifications of sustainable [&hellip;]<\/p>\n","protected":false},"author":94,"featured_media":243706,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[906,1094,901],"tags":[1278],"class_list":["post-243639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events-en","category-news-en","category-press-releases-en","tag-beyond-the-claim"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sustainable Fashion, \u201cBeyond the Claim\u201d - Friend of the Sea<\/title>\n<meta name=\"description\" content=\"In 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