Friend of the Sea Certifies Pesca Pronta Import Export for Sustainable Seafood

Friend of the Sea Certifies Pesca Pronta Import Export for Sustainable Seafood

Leading Italian distributor of seafood products demonstrates commitment to environmental responsibility

Friend of the Sea , the world’s leading certification standard for products and services that respect and protect the marine environment, announced today that it has certified Pesca Pronta Import Export SRL, one of Italy’s top seafood distributors, for sustainable practices. With this certification, Pesca Pronta can display the Friend of the Sea eco-label on its Yellowfin Tuna products.

“It is very important for our mission, as well as the environment in general, to have the major seafood distribution companies commit to protecting the marine environment,” said Paolo Bray, Director of Friend of the Sea. “Getting seafood from the ocean to the table involves many different companies working together. The more of them who embrace sustainable practices, the better.”

Pesca Pronta is a nationwide leader of fresh fish product distribution in Italy. The company has a long history of focusing on quality and freshness. Sustainable practices fit well with this approach to doing business. Their Nato Libero trademark, for example, identifies fish that are not raised in breeding farms. Rather, fish with this designation have lived in pristine seas and are transferred to the Pesca Pronta in hours.

Similarly, Pesca Pronta’s Crudo Sicuro brand guarantees scrupulous treatment of products to ensure low levels of potential parasites and bacteria, while preserving the organoleptic properties of the fish, its taste and original consistency. The Friend of the Sea certification applies to Pesca Pronta’s products for the species Yellowfin Tuna (Thunnus albacares), including their Do’ Mari brand.