{"id":493750,"date":"2025-10-31T09:36:53","date_gmt":"2025-10-31T08:36:53","guid":{"rendered":"https:\/\/friendofthesea.org\/?p=493750"},"modified":"2025-10-31T14:43:47","modified_gmt":"2025-10-31T13:43:47","slug":"world-sustainability-foundation-and-koolfriends-toys-bv-join-forces-to-support-penguins-through-the-fridgebuddies-pengi-toy","status":"publish","type":"post","link":"https:\/\/friendofthesea.org\/ar\/world-sustainability-foundation-and-koolfriends-toys-bv-join-forces-to-support-penguins-through-the-fridgebuddies-pengi-toy\/","title":{"rendered":"World Sustainability Foundation and KoolFriends Toys BV Join Forces to Support Penguins through the FridgeBuddies\u00ae \u201cPengi\u201d Toy"},"content":{"rendered":"\n<p align=\"justify\"><span style=\"font-family: Arial, Helvetica;\">The\u00a0<a title=\"World Sustainability Foundation\" href=\"https:\/\/worldsustainabilityfoundation.org\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #2828da;\">World Sustainability Foundation<\/span><\/a>\u00a0(WSF) and KoolFriends Toys BV are pleased to announce a new strategic partnership to raise awareness of oceans and environmental issues through the popular\u00a0<a title=\"FridgeBuddies\u00ae\" href=\"https:\/\/fridgebuddies.eu\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #2828da;\">FridgeBuddies\u00ae<\/span><\/a>\u00a0toy line, with a special focus on the penguin-themed character\u00a0<i>Pengi<\/i>.<\/span><\/p>\n<p align=\"justify\">\u00a0<\/p>\n<div align=\"justify\"><b>About the Partners<\/b><\/div>\n<div align=\"justify\">\u00a0<\/div>\n<div align=\"justify\">\n<p><span style=\"color: #000000; font-family: Arial, Helvetica;\">The World Sustainability Foundation is a non-profit organization dedicated to protecting biodiversity and supporting sustainability initiatives worldwide.<\/span><\/p>\n<p><span style=\"color: #000000; font-family: Arial, Helvetica;\">Based in Milan, World Sustainability Foundation acts as the non-profit arm of the World Sustainability Organization (WSO), and works via a network of states, research centres, universities, companies and certified partners to deliver measurable impact for endangered species and critical habitats. WSF has been recognised as an official participant in the UN Decade on Ecosystem Restoration 2021-2030.<\/span><\/p>\n<\/div>\n<p align=\"justify\"><span style=\"color: #000000; font-family: Arial, Helvetica;\">KoolFriends Toys BV is the Dutch company behind the FridgeBuddies\u00ae range, an innovative series of interactive, educational toys designed to engage children (and families) in sustainable behaviours. Among them,\u00a0<i>Pengi<\/i>\u00a0is a penguin character that encourages energy-saving habits and reminds users of the impact of climate change on polar habitats.<\/span><\/p>\n<p align=\"justify\"><span style=\"color: #000000; font-family: Arial, Helvetica;\"><b>About the Collaboration<\/b><\/span><\/p>\n<p align=\"justify\"><span style=\"color: #000000; font-family: Arial, Helvetica;\">Through this new partnership, KoolFriends Toys BV is turning playtime into a force for good. The company will kick off the collaboration with an initial donation to the World Sustainability Foundation (WSF) to support a rescue centre for little penguins in Tasmania.<\/span><\/p>\n<p align=\"justify\"><span style=\"color: #000000; font-family: Arial, Helvetica;\">But that\u2019s just the beginning \u2014 for every FridgeBuddies\u00ae \u201cPengi\u201d toy sold, a portion of the proceeds will be donated to WSF for the entire duration of the partnership.<\/span><\/p>\n<p align=\"justify\"><span style=\"font-family: Arial, Helvetica;\">These contributions will help advance WSF\u2019s broader mission to protect marine biodiversity. They will specifically fund the organisation\u2019s \u201c<a title=\"Save the Penguins\" href=\"https:\/\/friendofthesea.org\/marine-conservation-projects-and-awareness\/save-the-penguins\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #2828da;\">Save the Penguins<\/span><\/a>\u201d initiative \u2014 a project devoted to safeguarding penguin species threatened by climate change and habitat loss.<\/span><\/p>\n<p align=\"justify\"><span style=\"color: #000000; font-family: Arial, Helvetica;\">\u201c<i>We are delighted to partner with KoolFriends Toys to leverage the power of play in raising environmental awareness,<\/i>\u201d\u00a0<b>said Paolo Bray, Founder and Director of WSF.<\/b>\u00a0\u201c<i>By aligning a fun, educational toy like Pengi with real-world conservation action, we hope to inspire children and families to think differently about energy use, climate and the fate of our oceans.<\/i>\u201d<\/span><\/p>\n<p align=\"justify\"><span style=\"color: #000000; font-family: Arial, Helvetica;\"><b>KoolFriends Toys BV added:<\/b>\u00a0\u201c<i>Pengi is more than a character \u2013 he invites users to adopt sustainable habits while reminding them of the challenges faced by polar wildlife. We believe this partnership with WSF will give Pengi\u2019s mission real impact, connecting playtime with purpose.<\/i>\u201d<\/span><\/p>\n<p align=\"justify\">\u00a0<\/p>\n<div align=\"justify\"><b>Impact &amp; Purpose<\/b><\/div>\n<div align=\"justify\">\n<p><span style=\"color: #000000; font-family: Arial, Helvetica;\">Penguins are among the world\u2019s most threatened seabird groups, with 10 of the 18 major species currently facing severe extinction risk. By channelling a portion of product sales into targeted conservation projects, this collaboration offers a new model for how commercial-educational toys can contribute directly to measurable environmental outcomes.<\/span><\/p>\n<\/div>\n<div align=\"justify\"><b>About the FridgeBuddies\u00ae Pengi Line<\/b><\/div>\n<p><span style=\"color: #000000; font-family: Arial, Helvetica;\">FridgeBuddies\u00ae Pengi is designed to live in the fridge, greet users, remind them to close the door, help them choose between food options and store personal voice messages. Simultaneously, it conveys an energy-saving message: when the freezer ice melts in Pengi\u2019s village, users are encouraged to reduce their own carbon and energy use.<\/span><\/p>\n<div align=\"justify\"><b>Next Steps &amp; Availability<\/b><\/div>\n<div align=\"justify\">\n<p><span style=\"color: #000000; font-family: Arial, Helvetica;\">The product is already available via selected European retailers and online platforms. Each Pengi sale will trigger the agreed donation to WSF.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The\u00a0World Sustainability Foundation\u00a0(WSF) and KoolFriends Toys BV are pleased to announce a new strategic partnership to raise awareness of oceans and environmental issues through the popular\u00a0FridgeBuddies\u00ae\u00a0toy line, with a special focus on the penguin-themed character\u00a0Pengi. \u00a0 About the Partners \u00a0 The World Sustainability Foundation is a non-profit organization dedicated to protecting biodiversity and supporting sustainability 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