Friend of the Sea was founded by Paolo Bray, Director of International Programs – Dolphin-Safe Project / Earth Island Institute. The Dolphin-Safe Project saved millions of dolphins from death in tuna fishing nets and started the sustainable seafood movement.

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Friend of the Sea is currently a project of the World Sustainability Organization, an international trademark registered with humanitarian and environmental conservation mission. Friend of the Sea has become the leading certification standard for products and services which respects and protects the marine environment. The certification awards sustainable practices in Fisheries, Aquaculture, Fishmeal and Omega 3 Fish Oil. Friend of the Sea also promotes pilot projects related to restaurants, sustainable shipping, whale and dolphin-watching, aquaria, ornamental fish, UV creams and others.

Friend of the Sea is the only sustainable fisheries certification programme recognised and supervised globally by a National Accreditation Body. Several benchmarks have confirmed the strength and reliability of the Friend of the Sea certification and chain of custody.

Yearly audits are carried out onsite by independent international certification bodies in consultation with stakeholders, against the strict Friend of the Sea environmental sustainability and social accountability criteria.

Friend of the Sea also promotes conservation projects for protection of the ocean.